What to Expect: Trends in Higher Education Marketing and Student Recruitment
We explore some of the most important trends dominating the student recruitment landscape across the UK’s higher education sector.
Storytelling for Gen Z: How to Tailor Your HE Marketing Campaigns for a New Generation
In this article, we explore how universities can tailor storytelling techniques in their marketing campaigns to appeal to Gen Z’s sensibilities, needs and characteristics.
Making Student Representation Matter: Building Trust between Students and the Institution at the University of St Andrews
This article explores the Rector's role at St Andrews in enhancing student representation and rebuilding trust within the university community.
Enterprise and Entrepreneurship Education: Where Are We Now and Where Do We Want to Get to?
Helen Hook shares AGCAS research into the confidence of careers professionals to deliver enterprise education to students. She identifies ways to improve staff confidence, sharing practice from University of Birmingham and issues an invitation to join a wider enterprise educator network.
The Role of Data and Insight in Enhancing Employability in UK Higher Education Institutions
Data and insight can help to support graduate outcomes and employability in higher education. In this article we explore how careers professionals can use it to enhance service delivery.
Expectation versus Reality: Managing Student Perceptions of Value for Money
Students are increasingly questioning how their university experience provides value for money; how can providers set realistic expectations?
How to Support a First-Generation University Student
What is a first-generation university student and how can the higher education sector in the UK do more to support them?
Moving the Dial: Reframing Student Support
The challenges of student life have never been greater, but 60% of students are unaware of the full scope of services offered to them at their college or university. It’s time to reframe student support.
How Can Higher Education Providers Widen Access to Degree Apprenticeships?
Disadvantaged groups are still underrepresented in degree apprenticeships. What can higher education providers do to change this?
Understanding the Use of Artificial Intelligence (AI) in Higher Education
Artificial Intelligence is asking some big questions around the future of higher education provision. But what does the use of AI mean for professional service leaders and practitioners in the sector?
Employability Through the Student Lifecycle: Encouraging Early Career Planning
Students want careers to be threaded throughout their course, so how do we encourage early engagement with careers education, and sustain this throughout the student lifecycle?
Your Next Recruitment Campaign: Top Tips on Student-Generated Content
Considering getting your students involved in your marketing campaigns? This article explores top tips for HE marketers looking to work with user-generated content.
Developing a Recruitment Campaign in a Cost-of-Living Crisis
HE Professional explores how universities can adapt their recruitment campaigns to reflect concerns about the rising cost of living.
Influential Impact: How to Tailor Your Recruitment Campaigns for Parents and Guardians
Parents and guardians undoubtedly have a huge impact on student decision making. HE Professional explores how you can tailor your recruitment campaigns to appeal to their concerns.
What Does AI Mean for the Future of the Student Experience?
We consider 4 key areas in which the expanded availability of AI tools will impact higher education professionals in delivering an excellent student experience.
Closing the Awarding Gap: Universities Delivering on the 5 Steps to Success
HE Professional explores innovative ways UK universities are delivering on the UUK’s and the NSS’s recommendations in their #ClosingTheGap report.
How to Support your Care Experienced and Estranged Students this Christmas: A Practical Guide for all HE Staff
This blog gives practical advice on how HE professionals can make small changes that can massively support, and be inclusive of, estranged and care experienced students during the winter period and Christmas break.
Could Universal Design (UD) Transform Student Service Delivery?
The principles of Universal Design (UD) have been transformative in teaching and learning. How can we apply it to service design?
Complaint Handling in Small and Specialist Institutions: Insights from GuildHE
Smaller institutions can face particular challenges due to their size when dealing with student complaints.
Stackable and Moveable Credentials: Could Technical Education Take an Early Lead?
This article challenges providers to reflect on their readiness to offer stackable, traceable, auditable and verifiable technical education credentials.